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Secrets Of Repeat Business: How To Make More Sales Without Finding New Customers

Here's a fact that every successful entrepreneur has learned one way or another over the years:But that doesn't mean that they'll automatically become repeat customers. Here are the three keys to creating repeat customers from your past clients.

  1. Be Personal
    Don't be afraid to be personal with your customers. I'm a repeat customer of the snow plowing company, yet I don't feel much connection to them. Let your customers see what makes you unique, not just before the sale (in an attempt to be different form the competition) but afterward, too. The first sale's follow-up is the second sale's opening pitch. 
  2. Be Present

    I know it's hard to believe, but your customers aren't devoting nearly as much time to thinking about your business as you are. They've got lives of their own, and sometimes they even forget that you exist! Let them know from time to time that you're still around and kicking. It doesn't have to be (and probably shouldn't be) aggressive or salesy—after all, you've already sold them once. A simple “We've got a new product or service you might really like!” is all it takes to let them know.
  3. Be Proactive

    How did they like your first winter service? Are they happy or dissatisfied? Has their problem been solved? This is the difference between demonstrating that you'll deliver a service versus demonstrating that you care about their well-being. And if you can prove that you care about their well-being, you're most of the way to making the second sale already.

A Message from Tier One Lawncare

As we continue to grow, each new day offers a chance for us to work together, pursue new opportunities and improve upon the past. We establish in-depth relationships with our clients by learning their needs, challenges and goals firsthand, so that we can offer tangible solutions with a candid perspective. We continue to manage our business around the evolving needs of our clients, so that we can be at the forefront of change and deliver value-because value is what our clients deserve.

-Tier One Lawn Care

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